Insights
Straight talk on visibility, search and AI discovery.
Original articles on how customer discovery is changing, and what founder-led businesses should actually do about it.
Strategy
Why Being Number One on Google Is No Longer Enough
A first-place Google ranking used to be the finish line. Here's why it's now just one signal among several a customer checks before choosing.
9 March 2026 · 2 min read
AI SearchSEO vs GEO: How Businesses Get Discovered in AI Search
SEO and GEO (Generative Engine Optimisation) solve related but distinct problems. Here's the practical difference, and why most businesses now need both.
3 February 2026 · 2 min read
StrategyWhat Is Everywhere Visibility Optimisation?
Everywhere Visibility Optimisation is FYF Media's framework for treating search, AI assistants, social and paid media as one connected discovery system. Here's what it means and how it works.
12 January 2026 · 3 min read