GEO & AI Search Optimisation
Generative Engine Optimisation (GEO) is the practice of structuring your business's online presence so AI assistants and generative search engines can accurately find, understand, cite and recommend it, not just so traditional search engines can rank it.
Book Your Free Visibility Audit →Being ranked on Google no longer guarantees being recommended by AI.
When someone asks ChatGPT, Gemini or Perplexity "who's a good dentist near me" or "what's the best CRM for a small agency," the answer they get is synthesised from whatever content those systems judge to be clear, structured and trustworthy. A business can rank on page one of Google and still never be mentioned in that answer, because the content wasn't built in a way AI systems can confidently extract and cite.
AI-led research is now a mainstream first step, not a novelty.
A meaningful and growing share of research, from consumer purchases to B2B vendor shortlisting, now starts with a question to an AI assistant rather than a search box. These systems favour content with clear, direct answers, consistent factual information across sources, and unambiguous structure. That's a different discipline from ranking for keywords, even though the two overlap.
Make your business easy for a language model to understand and quote.
Entity consistency audit
Checking that your business name, services, location and key facts are stated consistently across your website, listings and profiles, AI systems weigh consistency heavily.
Answer-first content structure
Rewriting key pages so the direct answer to a likely question appears clearly near the top, with supporting detail after, the format generative engines extract most reliably.
Structured data implementation
Adding schema.org markup (Organization, Service, FAQPage, Article) so machines, not just humans, can parse what your pages mean.
AI visibility testing
Manually querying major AI assistants with realistic customer questions to see whether, and how, your business currently appears.
Ongoing monitoring
Re-testing key queries periodically, since AI search results shift as models update, unlike a Google ranking, there's no persistent rank to track.
What's included
- AI visibility baseline, how your business appears today across major assistants
- Entity consistency review across web, listings and social profiles
- Answer-first rewrites for priority pages
- FAQ content built around real customer questions
- Structured data implementation and validation
- Periodic re-testing and reporting as AI systems update
Ideal Client Profile
Businesses that already have a reasonable web and content presence but want to understand and improve how they show up in AI-assisted research, particularly professional services, healthcare and considered-purchase categories where research precedes buying.
Expected Business Impact
GEO is an emerging discipline without the years of measurement history SEO has. We're transparent that no technique or file guarantees inclusion in any AI system's answers, our commitment is to sound, evidence-based practice and honest visibility testing, not guaranteed citations.
Related Services
SEO
Structural, technical and content SEO that builds durable organic visibility on Google.
Content Marketing
Original content built to answer real questions, and to be found by both people and AI systems.
AI Automation
Responsible automation of lead routing, follow-up and reporting so strategy time goes further.
Relevant Industries
Professional Services
Consultants, agencies, legal, financial and B2B firms selling expertise and trust, not products.
Dental & Healthcare Practices
Practices that need to be trusted, found locally, and clearly differentiated, without overclaiming.
E-commerce
Brands competing on search, social commerce, marketplaces and paid acquisition at once.