Google Ads & PPC
Google Ads captures customers at the exact moment they're actively searching for what you offer, the highest-intent traffic available, if the campaign structure, landing pages and tracking are built correctly.
Book Your Free Visibility Audit →Most Google Ads accounts are quietly wasting a third of their budget or more.
Broad match keywords with no negative keyword list, landing pages that don't match search intent, and conversion tracking that's misconfigured or missing entirely are the most common causes of an underperforming account, and they're rarely visible without an audit.
Automation runs the auctions, strategy runs the account.
Google's automated bidding and Performance Max campaigns now handle much of the moment-to-moment auction decisioning. That shifts the advertiser's job toward feeding the system good signals, accurate conversion data, strong assets, sound campaign structure, rather than manual bid tweaking.
Structure and tracking first, spend second.
Account and conversion audit
Reviewing existing campaigns (or building fresh) with correct conversion tracking as the non-negotiable first step.
Keyword and intent structure
Organising campaigns around actual buying intent, with a disciplined negative keyword strategy to cut wasted spend.
Landing page alignment
Making sure the page someone lands on actually matches what the ad promised, the single biggest lever on conversion rate.
Ongoing optimisation
Regular review of search terms, budgets and bidding strategy against real conversion data.
What's included
- Account audit or new account build
- Conversion tracking setup and verification
- Campaign and keyword structure
- Ad copy and asset development
- Weekly optimisation and monthly reporting
Ideal Client Profile
Businesses with a clear, well-defined offer and the capacity to handle increased enquiries, local services, e-commerce and considered-purchase B2B especially.
Expected Business Impact
Search ads typically produce measurable leads within days of launch. Cost-per-lead varies significantly by industry and competition, we provide realistic benchmarks after reviewing your specific market, not before.
Related Services
SEO
Structural, technical and content SEO that builds durable organic visibility on Google.
Meta & Social Ads
Paid campaigns across Instagram, Facebook and social placements engineered for qualified demand.
Community & Reputation
Review generation, response systems and community presence that build durable trust signals.
Relevant Industries
Local Businesses
Independent and multi-location businesses competing for nearby, ready-to-buy customers.
E-commerce
Brands competing on search, social commerce, marketplaces and paid acquisition at once.
Professional Services
Consultants, agencies, legal, financial and B2B firms selling expertise and trust, not products.